SAP_Sigortacılıkta İnovasyon ve Nesnelerin İnterneti

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1. Use this title slide only with an image SAP Sigortacılık Zirvesi 2015 Networked Insurer Marc Nolla 22 Mayıs 2015, Cuma 2. ©  2015 SAP SE or an SAP affiliate…

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  • 1. Use this title slide only with an image SAP Sigortacılık Zirvesi 2015 Networked Insurer Marc Nolla 22 Mayıs 2015, Cuma
  • 2. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 2 Smartify the data Process in real time Monetize Capture the signal
  • 3. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 3
  • 4. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 4 Networked Insurer
  • 5. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 5 The Networked Insurer S/4 HANA INNOVATION PLATFORM PRECISIONOMNI-CHANNEL USAGE BASED
  • 6. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 6 Omnichannel Insurance
  • 7. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 7 New Channels - Not so New
  • 8. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 8 How to make an App Viral? “Building a digital engagement that EXCITES, ENABLES and EMPOWERS your customers You need to have a really powerful reason to get customers to use your App: CONVENIENCE, UTILITY, VALUE / REWARDS” How to Build a Billion Dollar App - George Berkowski
  • 9. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 9 Help the 71 %
  • 10. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 10 Search Engine Optimization is impacting marketing budget
  • 11. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 11 High Quality Content drives SEO traffic   Biggest FREE traffic source: SEO   Biggest Driver: Content Quality VS: Every click here in paid advertising costs you $54
  • 12. Money Supermarket.com
  • 13. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 13 Simple and Transparent the Objective
  • 14. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 14 Simple and Transparent the Objective
  • 15. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 15 Insurance has become a truly omni-channel journey
  • 16. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 16 SAP Omnichannel Management ClaimPolicy CRM Data Pools ERP TVWeb POSMobile Social Print Single view of Customers Single view of Products Single Source of Truth Single Source of Truth Call Center
  • 17. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 17 Relevant
  • 18. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 18
  • 19. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 19 Assisted Service Mode Saved Application AND/ OR Account can be found directly using the ASM search
  • 20. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 20 Choice of Next Step Find an Insurance agent close to customer location. Schedule appointment
  • 21. hybris insurance Enable customers to easily buy insurance products Mobile Search & Find Product, Agent Buy Insurance Product directly myAccount Assisted Selling
  • 22. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 22 The Networked Insurer S/4 HANA INNOVATION PLATFORM OMNI-CHANNEL USAGE BASED
  • 23. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 23 Usage Based Insurance
  • 24. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 24 Internet of Things – Business Transformation (1/2) Software in Products as Differentiator §  Speed-up product innovation cycle §  Improve services business §  Virtual representation of physical things §  Get product usage insights for product improvements and new product ideas §  Significantly improved service business Source: HBR_2014.10_Porter_How_smart_connected_products_are_transforming_competi....pdf
  • 25. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 25 Source: HBR_2014.10_Porter_How_smart_connected_products_are_transforming_competi....pdf Internet of Things – Business Transformation (2/2) From Smart Connected Things to ‘Dynamic Systems’
  • 26. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 26 Transforming the Insurance Value Chain
  • 27. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 27 Initial Focus Areas CB Insights MachinesCar Buildings PeopleHouse
  • 28. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 28
  • 29. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 29 Wearables and Health
  • 30. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 30 SAP HANA in Action Performance of “Medical Treatment” Query Before SAP HANA With SAP HANA 2.5 minutes 150 hours Runs 3600x faster The high expectations of SAP HANA have already been surpassed significantly during the proof of concept Udo Patzelt, AOK Systems at SAP Less than 2,5 Minutes analysis response time > 540.000.000 records “Diabetic Medical Treatment Query” Complex join across 11 data sources
  • 31. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 31
  • 32. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 32
  • 33. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 33 https://www.youtube.com/watch?v=5uBopSYtfIc
  • 34. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 34 Connected Home
  • 35. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 35
  • 36. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 36
  • 37. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 37
  • 38. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 38
  • 39. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 39
  • 40. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 40
  • 41. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 41
  • 42. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 42
  • 43. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 43
  • 44. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 44
  • 45. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 45
  • 46. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 46
  • 47. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 47
  • 48. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 48 SAP Predictive Maintenance and Service
  • 49. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 49 Predictive Maintenance
  • 50. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 50 Connected Agriculture
  • 51. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 51 Digital Farming https://www.youtube.com/watch?v=0Mes8qnpf9o
  • 52. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 52
  • 53. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 53
  • 54. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 54 CONNECTED CAR UBI
  • 55. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 55 Nanjing Connected City
  • 56. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 56 Business Impact The power of real time data for fleet management http://www.youtube.com/watch?v=xtFTaLWv8Is
  • 57. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 57
  • 58. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 58
  • 59. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 59
  • 60. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 60
  • 61. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 61
  • 62. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 62 The Networked Insurer S/4 HANA INNOVATION PLATFORM PRECISIONOMNI-CHANNEL USAGE BASED
  • 63. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 63 Precision Insurance
  • 64. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 64 “…data analytics strategy will improve customer targeting, product design, pricing, agency management, underwriting, claims and reporting.” Ernst&Young
  • 65. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 65 PRESENTATION OF RELEVANT CONTENT THE CUSTOMER WHAT THEY HAVE DONE WHAT THEY MAY DO WHAT THEY ARE DOING NOW REAL-TIME INDIVIDUALIZATION TOUCHPOINTS
  • 66. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 66 Customer Engagement Intelligence 1. Harvest Data 2. Merge Interactions 3. Gain Insights 4. Build Target Groups intelligently 5. Trigger Actions From various sources: social, clicks, emails, sales, automatic interpretation… On topics, on consumers Understand trends, prepare ad hoc actions Prepare target groups, use predictive algorithms Trigger campaigns, report on success, compare to control groups Select algorithm, train predictive model Predictive Analytics Interactions Consumer
  • 67. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 67
  • 68. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 68 1B
  • 69. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 70
  • 70. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 71 CUSTOMER LIFECYCLE VALUE CHURN RATE CUSTOMER ENGAGEMENT Improve Segmentation and Targeting
  • 71. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 72 Relevance Drives Consumer Value Personalization CRM-based offers “I know who my customers are, but can I reach them when it counts?” Timeliness Location-based offers “I know where my customers are, but everyone gets the same offer.” Precision Insurance 1:1 Personalization At the point-of-decision
  • 72. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 73 Omni-Channel Insurance
  • 73. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 74 WiKi Insurance - myJourney Pull Insurance:Auto, Health, Travel and Life
  • 74. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 75 Storm-Analytics in Insurance
  • 75. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 76 Become a Trusted Advisor
  • 76. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 77 The Networked Insurer S/4 HANA INNOVATION PLATFORM PRECISIONOMNI-CHANNEL USAGE BASED
  • 77. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 78 Simplify Everything do Anything
  • 78. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. Teşekkürler Marc Nolla Innovation SWAT EMEA South
  • 79. ©  2015 SAP SE or an SAP affiliate company. All rights reserved. 80 © 2015 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward- looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
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