SAP PERAKENDE ZİRVESİ - SAP 2015 YAZ KREASYONU: MODA YÖNETİMİ ÇÖZÜM - SAP

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SAP, moda perakendesi sektöründeki 20+ yıllık tecrübesini, binlerce müşteriden gelen birikimini ve farklı çözümlerini tek bir yeni nesil çözüm altında birleştirdi: SAP Fashion Management Solution (FMS) powered by HANA. SAP FMS; uçtan uca perakende, toptan satış ve üretim süreçlerinizi tek bir yeni nesil ERP sisteminde yürütmenize olanak sağlayacak benzersiz bir çözüm.

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  • 1. Stephen Henly, May 2015 SAP Fashion Platform SAP Fashion Management Solution & SAP Merchandising for Retail
  • 2. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 2 The best-run companies run simply vertical! MARKET REALITY SAP FASHION PLATFORM BENEFITS
  • 3. 3© 2014 SAP SE or an SAP affiliate company. All rights reserved. 10 of the TOP 10most admired apparel and footwear retailers in the world run SAP solutions 18 of the TOP 20apparel and footwear retailers in the world run SAP solutions
  • 4. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 4 What is fashion? STYLES COLOURS SIZES SEGMENTS SHORT LIFECYCLE TECHOLOGY “Fashion is important because it is in almost everything.” Alfred H. Daniels 1956
  • 5. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 5 Globalization • Sourcing & Manufacturing – flexibility to deploy rapidly and globally • Customer globalization in new markets – open up new channels in new markets simultaneously Faster Fashion • More products and styles more often • Concurrent seasons Customer Experience • Customers know brands not channels • Customers need consistent interaction with their preferred brands Vertically Integrated Channels • Manufacturers and Wholesalers develop retailing to increase revenue, margin and brand image • Retailers move to Wholesale and Manufacturing to control brand image, quality, and margin Fashion is moving fast Critical Drivers for Apparel, Footwear, Accessories and Fashion
  • 6. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 6 “Know Me, Advise Me, & Let Me Choose” “My retailer knows my preferences, provides valuable advice, and lets me tailor my entire shopping and delivery experience.” Most Retailers are Far Behind Customer Expectations CustomerIntimacyandEngagement “Inform Me” “I can find information on products via multiple channels” “Make Buying Easy” “I can choose where and how I buy” Customer Expectations Retail Reality 85% 7%8% Every CUSTOMER shopping journey IS COMPLEX and different IT complexity built up over decades limits the ability to DO customer FACING INNOVATIONS Siloed applications prevent single consistent view of customer and business
  • 7. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 7 Vertical Fashion Company A Vertical Fashion Solution is Vital for Business Growth To get the value of vertical integration of common processes on a shared global inventory, a vertical fashion solution is needed to support and optimize multiple channels: manufacturing, wholesale, and retail businesses.
  • 8. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 8 Answering the key questions  How can my business deliver shorter seasons across omnichannels with more styles?  How can I improve customer service and fill rates while reducing excess stock?  How can I make the best use of my inventory across channels and reduce markdowns?  How can I unify siloed, multichannel plans and sourcing?  How can we move quickly and efficiently into new channels and markets?  How can I have a single, central software instance with a common view across all business segments?  How can I lower my total cost of ownership?  How can I make my brand consistent across channels and geographies?
  • 9. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 9 Order to Cash Master Data (WS, Manuf) Procure to Pay Manufac- turing Inventory Mgmt Finance to Report Wholesal e Pricing and Seasons Omni- channel Mgmt Organiza- tional Structure (WS, Manuf) Allocation (Orders) Supply Planning MRP Value- Added Services Merchan- dising Master Data (Retail) Store Back- Office Mgmt Promotion Mgmt Inventory Mgmt Finance to Report Retail Pricing and Markdown Omni- channel Mgmt Organiza- tional Structure (Retail) Allocation (Stores) Replenish- ment Assort- ment Planning WS = Wholesale Manuf = Manufacturing Mgmt = Management MRP = Material requirements planning Retail is a customer of SAP Apparel and Footwear Historical world-class solutions LEGACY REALITY Traditional Database ECC 6.0 (including Finance) Traditional Database ECC 6.0 (including Finance) SAP Apparel and Footwear SAP Retail Merchandising
  • 10. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 10 Order to Cash Master Data (WS, Manuf) Procure to Pay Manufac- turing Inventory Mgmt Finance to Report Wholesal e Pricing and Seasons Omni- channel Mgmt Organiza- tional Structure (WS, Manuf) Allocation (Orders) Supply Planning MRP Value- Added Services Merchan- dising Master Data (Retail) Store Back- Office Mgmt Promotion Mgmt Inventory Mgmt Finance to Report Retail Pricing and Markdown Omni- channel Mgmt Organiza- tional Structure (Retail) Allocation (Stores) Replenish- ment Assort- ment Planning WS = Wholesale Manuf = Manufacturing Mgmt = Management MRP = Material requirements planning Retail is a customer of SAP Apparel and Footwear Historical world-class solutions LEGACY REALITY Traditional Database ECC 6.0 (including Finance) Traditional Database ECC 6.0 (including Finance) SAP Apparel and Footwear SAP Retail Merchandising
  • 11. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 11 A historic opportunity for simplification SAP Apparel and Footwear SAP Retail Merchandising Order to Cash Master Data (WS, Manuf) Procure to Pay Manufac- turing Inventory Mgmt Finance to Report Wholesal e Pricing and Seasons Omni- channel Mgmt Organiza- tional Structure (WS, Manuf) Allocation (Orders) Supply Planning MRP Value- Added Services Merchan- dising Master Data (Retail) Store Back- Office Mgmt Promotion Mgmt Inventory Mgmt Finance to Report Retail Pricing and Markdown Omni- channel Mgmt Organiza- tional Structure (Retail) Allocation (Stores) Replenish- ment Assort- ment Planning WS = Wholesale Manuf = Manufacturing Mgmt = Management MRP = Material requirements planning NEW VERTICAL REALITY SAP HANA Platform ECC 6.0 (including Finance) Traditional Database ECC 6.0 (including Finance) With the creation of the SAP HANA platform for in-memory technology, SAP was able to bring AFS wholesale and manufacturing functionality onto the IS-Retail Platform to create the new Fashion Retail Platform.
  • 12. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 12 A historic opportunity for simplification SAP Apparel and Footwear SAP Retail Merchandising Order to Cash Master Data (WS, Manuf) Procure to Pay Manufac- turing Inventory Mgmt Finance to Report Wholesal e Pricing and Seasons Omni- channel Mgmt Organiza- tional Structure (WS, Manuf) Allocation (Orders) Supply Planning MRP Value- Added Services Merchan- dising Master Data (Retail) Store Back- Office Mgmt Promotion Mgmt Inventory Mgmt Finance to Report Retail Pricing and Markdown Omni- channel Mgmt Organiza- tional Structure (Retail) Allocation (Stores) Replenish- ment Assort- ment Planning WS = Wholesale Manuf = Manufacturing Mgmt = Management MRP = Material requirements planning SAP Fashion Management Single vertical solution on SAP HANA Based on SAP Retail Merchandising NEW VERTICAL REALITY SAP HANA Platform ECC 6.0 (including Finance) Traditional Database ECC 6.0 (including Finance)
  • 13. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 13 Merchandis- ing Master Data (Omni) Store Back- Office Mgmt Promotio n Mgmt Inventory Mgmt and P2P Finance to Report Omni Pricing and Markdow n Omni Channel Mgmt Organiza- tional Structure (Omni) Omni Channel Allocatio n Replenish- ment and MRP Assort- ment Planning Manufactur -ing Order to Cash Retail, wholesale, and manufacturing on one global inventory SAP Fashion Platform vertical solution in-memory (SAP HANA) based on SAP Retail Mgmt = Management MRP = Material requirements planning P2P = Procure to pay NEW VERTICAL REALITY ECC 6.0 (including Finance) SAP HANA Platform
  • 14. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 14 Retail Merchandising and Store Business Processes** Wholesale Business Processes* The SAP Fashion Platform * Included with purchase of SAP Fashion Management Solution ** Requires additional purchase of SAP Merchandising for Retail SAP HANA Platform ECC 6.0 Foundation Omni-channel Inventory and Order Response Wholesale Pricing Demand and Supply Planning Order Management and Orchestration Manufacturing and Private Label Store Forecasting and Replenishment Store Operations Markdown Management Consumer Pricing and Promotions Store Inventory Management Finance Human Resources Core Processes* Purchase Order Management Supply Chain Execution Master Data – Styles, Sites, Style Hierarchy Inventory Management and Valuation Logistics Invoice Verification (3-Way Match) Fashion Management (Industry) Solution
  • 15. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 15 The SAP Fashion Platform The Journey so far • Released May 2014 • Co-Developed with 4 Customers: ─ 2 SAP Apparel Footwear (AFS) Customers ─ 1 SAP Retail Customer ─ 1 Customer running both SAP AFS and Retail • 15+ implementations in process globally
  • 16. © 2015 SAP SE or an SAP affiliate company. All rights reserved. 16 UP TO 15% REDUCTION IN INVENTORY 50% REDUCTION IN ORDERS CANCELLED DUE TO NONAVAILABILITY Source: SAP Performance Benchmarking UP TO 75% IMPROVED PHYSICAL INVENTORY PERFORMANCE 50% REDUCTION IN TIME TO CREATE PURCHASE ORDERS Significant Results Leading fashion companies are utilizing SAP technology and software to increase market opportunity, achieve profit goals, and grow market share.
  • 17. © 2015 SAP SE or an SAP affiliate company. All rights reserved. Thank you Contact information: Stephen Henly Regional Industry Principal stephen.henly@sap/.com
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