Online Marketing & Social Media Workshop. What Rock Stars & Porn Stars Know About Online Promotion That You Don’t… But Need To!

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What you’ll learn: How do I demystify the ways and means to get abundant press coverage? How do I write an effective press release fast? How do I identify media outlets and opportunities? How does one develop newsworthy hooks? Where do I find, and how do I effectively communicate with, editors, journalists and reporters? How do I overcome fear of pitching myself and deal with rejection? How to write for best search engine returns. How to use your website with social networks. How to use Facebook and Twitter to promote your music.

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  • 1. Michael Brandvold Marketing Presents:Rock Stars & Porn StarsWhat They Know About Online Promotion AndYou Don’tTwitter @michaelsb Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 1
  • 2. Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISSLove Me orHate Me...Just SpellMy NameRight! Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 2
  • 3. Taken from the book: KISS School of Marketing: 11 Lessons I Learned While Working With KISSThe Secret toSuccess is toOffend theGreatestNumber ofPeopleQuote by George Bernard Shaw, repeated by Gene Simmons. Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 3
  • 4. What Does Social MediaFriendship Mean?The dotcom bubble burst because everyone thoughteyeballs to a website were all that mattered. Eyeballs,Likes, Followers mean nothing if they don’t convert.Facebook and Twitter Mean Nothing if You Do Nothing toConvert Those Fans Traffic • Email Address • Purchase Share • Like • Tweet • Retweet Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 4
  • 5. Reality Show• Understand Your Limit.• Go Right to Your Limit.• Show it All, Talk About it All.• Knows No Borders or Territories.• Follow Your Ego, You Are a Star.• Post with Passion. Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 5
  • 6. Remember the 80/20 Rule• Your prime motive is NOT to sell. It’s to connect.• But you’re still allowed to share your news• With every 10 posts, 2 can be about you... the other 8 should be about conversing with the community and sharing content with them which they’ll like Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 6
  • 7. How To Use Twitter ToPromote Your Music Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 7
  • 8. Do Not Sync• Update your Twitter feed on its own, apart fromFacebook Unlink any Facebook-Twitter auto-posting Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 8
  • 9. Find Fans of Similar Bands• Twitter Search is one of your most valuable tools!• Do your fans also like BandXXX? Then use twitter search to find who’s talking right now to BandXXX!• How? Search: “@BandXXX”• Shazaam! Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 9
  • 10. Search Music Blogs &Entertainment Papers‘Contact’ Pages for NewTweeps to Follow• Find them, List ‘em... and Engage!• (not just once either... create an ongoing relationship, make them know you!) Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 10
  • 11. Engage!• Twitter is ALL about conversations. NOT about selling or promoting or spamming people to listen to your music.• Create new relationships!• Intrigue fans & industry with your personality• Pull them in so they want to click on your links Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 11
  • 12. Create Intriguing Tweets• Funny always wins online• Share photos, videos, other band’s music, interestingarticles relevant to your community• Write regular blog posts and share• Record video blogs and share• Content is #1 Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 12
  • 13. How To Use Facebook ToPromote Your Music Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 13
  • 14. Profile vs. Page vs. SubscribeProfile - You the Person, No AppsPage - The Band/The Business, Use AppsSubscribe - Follow like on Twitter, Whatever is Public Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 14
  • 15. What is EdgeRank•Secret Formula for Who Sees a Post•Only 14% of Your Fans Likely to See a Post Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 15
  • 16. EventsChange Title WeeklyInvite Only Those Who Could AttendUse for Internet Events Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 16
  • 17. Facebook AdsVery TargetedFans of Other ArtistsBirthday Greeting Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 17
  • 18. Increase Likes & Comments Post Something Fun & Happy for Likes Post Something Controversial for Comments Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com
  • 19. Search Public Posts Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 19
  • 20. Photos and Video• A picture says a thousand words• Gold to Facebook EdgeRank• But videos say more - watch the length• Terms of Service Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 20
  • 21. How Often?• Facebook - 3 to 4 per day, average life of apost is 3 hours. Only 14% will see the post.• Twitter - 8 to 10 per day Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 21
  • 22. Recognition• Fans want to be recognized.• Fan generated content.• Acknowledge their contribution.• Like their comment.• Retweet their comment. Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 22
  • 23. Andy Gibson - @AndyGibson• It’s Not About the Size.• 1.5 Million Fans vs. 12,000 Fans.• Fans Want Recognition.• Say Thank You. “OMG. You DO know my name! :) That is the first you used my name in a tweet!! I could cry!! Its the little things... :)” Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 23
  • 24. SEOTitle - Tag - ContentGood Title - Greg Kihn releases his new album Best of Beserkley on October 15th.Bad Title - I released my new EP today.Good Content - Today Greg Kihn released his latest album Best of Beserkley. You canpurchase and download Best of Beserkley from Apple iTunes and Amazon.Bad Content - I released my new album today and you can buy it online at any of yourfavorite websites. Think As Someone That Is Searching. Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 24
  • 25. Successful Rock Stars CARE•C onnect•A cknowledge•R equest•E ngage Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 25
  • 26. Thank You! Visit http://kissebook.michaelbrandvold.com and download KISS School of Marketing for FREE!Twitter michaelsbFacebook www.facebook.com/michaelbrandvoldmarketingWeb www.MichaelBrandvold.comEmail me@mikebrandvold.com Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com 26
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