Immediate Experiences: New Ideas for Real Time Content in Tourism (Keynote Günter Exel, ENTER 2013)

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Real time experiences are about to rewrite the complete dramaturgy of touristic events and travel reporting. Günter Exel (www.TravelLive.cc) points out the latest trends in live reporting through Twitter, Facebook, Google Plus & Co and provides best practice examples how touristic destinations, marketers, communicators or anyone who has some immediate experiences to share might incorporate multimedia and real time content in storytelling. This Keynote was held on January 23rd, 2013 on the occasion of ENTER 2013, the world's leading eTourism conference in Innsbruck, Austria. DEUTSCHE VERSION: Echtzeit-Erlebnisse verändern die gesamte Dramaturgie der Reiseberichterstattung – aber auch der Inszenierung des touristischen Produktes. In meiner Keynote auf der ENTER 2013 in Innsbruck stellte ich die neuesten Entwicklungen in der Live-Berichterstattung via Social Media vor. Multimedia und Echtzeit-Content sind die Stichworte: Anhand aktueller Best Practice-Beispiele aus Tourismus und Eventmanagement entwickelte ich neue Ideen und Inspirationen für touristische Destinationen, Marketer, aber auch jeden, der in seiner Kommunikation auf Live-Erlebnisse setzen möchte. LIVESTREAM-AUFZEICHNUNG DER PRÄSENTATION: http://www.guenterexel.com/2013/01/23/echtzeit-content-im-tourismus-meine-keynote-bei-der-enter-2013-in-innsbruck/

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  • 1. Immediate Experiences: New Ideas for Real Time Content in Tourism Günter Exel günter exel | text | konzept | presse | web Wördern, AustriaJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 1
  • 2. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 2
  • 3. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 3
  • 4. This is happening right now …… on www.j.mp/enter2013live … or any website! Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 4
  • 5. Real Time Content in Tourism Twitter – the perfect tool for live impressions: • Touristic events • Conferences • Trade fairs • Travel reports – like @TravelLiveCC Fotos: TravelLive.ccJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 5
  • 6. Real Time Content in Tourism Storify – a tool to keep real time impressions alive: Embed multimedia content: • Tweets • Photos • Videos (Telly, YouTube etc.) • Podcasts (AudioBoo) • Presentations (SlideShare) • Google Maps • LinksJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 6
  • 7. Sounds Fine, but … Why should weuse Real Time Content in Tourism? Let me tell you some stories …Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 7
  • 8. Live Impressions: Jordan 2011 January 2011: The Arab RevolutionFoto: Wikimedia Commons/RashadJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 8
  • 9. Live Impressions: Jordan 2011 VisitJordan recorded interviews with tourists, published them on YouTubeJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 9
  • 10. Live Impressions: Jordan 2011 VisitJordan invited journalists and 16 bloggers Fotos: downtowntraveller.com/Leslie KochJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 10
  • 11. Live Impressions: Jordan 2011 Real time report #JordanLive: • Blog • Tweets • Pictures • Videos • PodcastsFotos: TravelLive.ccJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 11
  • 12. Live Impressions: #truegreece 2012 July 2012: Greece in crisisFotos: Wikimedia Commons/Kotsolis, GgiaJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 12
  • 13. Live Impressions: #truegreece 2012 See for yourself … feel for yourselfJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 13
  • 14. Live Impressions: #truegreece 2012Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 14
  • 15. Live Impressions: #truegreece 2012Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 15
  • 16. Live Impressions: #truegreece 2012 #KretaLive: • Tweets • Photos • Videos • Podcast interviewsJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 16
  • 17. Content Syndication: Twitter „http:“ missing!!!Content Syndication 1:twitter.com real time widgetJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 17
  • 18. Content Syndication: Storify Content Syndication 2: storify.com widget on TravelLive.ccJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 18
  • 19. Content Syndication: Embed CodesJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 19
  • 20. Content Syndication: BrandingJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 20
  • 21. Content Syndication: Newsroom/BlogJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 21
  • 22. Real Time Report: DMO WebsiteJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 22
  • 23. Real Time Report: Livestream & FeedJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 23
  • 24. Your Takeaway: Live Impressions in Tourism Where to find your live reporters …? They are out there!Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 24
  • 25. Live Impressions in Tourism: #twitski Homebase of Social Ski Freaks. Online- Offline-Online.Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 25
  • 26. Live Impressions in Tourism: #twitski „We are proud skiing with the Oberstdorf Journal Team this week!“Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 26
  • 27. Live Impressions in Tourism: #twitski The Kästle MX88/188 has bloody sharp edges …Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 27
  • 28. Live Impressions in Tourism: #twitski Content about skiing on: • Twitter • Facebook • YouTube But … no curation!Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 28
  • 29. Live Impressions: Bergscout ChallengeFotos: das-hoechste.de Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 29
  • 30. Live Impressions: Bergscout Challenge Challengers post on: • Blog • Facebook • Twitter • Instagram • Vimeo •…Fotos: herrseitz.deJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 30
  • 31. Live Impressions: Bergscout Challenge Supporters post their impressions, dedicate them to a challenger – and have a chance to winJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 31
  • 32. Live Impressions: Bergscout Challenge • Social Media Curation from Instagram, Flickr, YouTube, Twitter • Forget Facebook! • No livestream archiveJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 32
  • 33. Live Impressions: Bergscout Challenge Foto: tourismuszukunft.deJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 33
  • 34. Live Impressions: Social Meetups Social Meetups, Twitterwalls: Reaching out to the digital communityJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 34
  • 35. Live Impressions: Events & Conferences The ENTER, two years ago … Live report from the Austrian eTourism DayJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 35
  • 36. Live means … Interactive! Foto: @wiblatt_live Interactive Experiences: „Mister Web“ at Austrian #eday12 • Live report on Twitter • Collecting comments on Twitter • Addressing the podiumJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 36
  • 37. Live means … Interactive! „There are no women on the podium …“Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 37
  • 38. Live Content in Journalism Storify – gaining importance in journalismJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 38
  • 39. It‘s all about … Making Experiences come Alive! Still… It‘s not that easy!Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 39
  • 40. Multimedia Experiences Making experiences come alive … • Take pictures! • Take videos, stream live! • Record interviews!Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 40
  • 41. Blogger Power Wattmeer Wiki www.watt-wiki.com: Personalized regional chronicle and travel diaryJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 41
  • 42. Live Impressions: Immediate ExperiencesJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 42
  • 43. Live Impressions: Sophisticated Videos Travel Blogger Videos: • Immediate … • Experience … • Viral distribution But: • SophisticatedSource: www.reisewerk.ch/2013/01/top-reisevideos • Elaborate • Not real timeJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 43
  • 44. Live Impressions: Digital Overkill? Livestreaming the world’s largest ship’s inauguration ceremony for AIDAmar.Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 44
  • 45. Live Impressions: „Digitaler Almabtrieb“ Livestreaming via Google Hangout: „Digitaler Almabtrieb“, OberstaufenJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 45
  • 46. Improving Picture Quality Impressions from the same travel trade fair on Facebook: Which one would you „like“?Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 46
  • 47. Improving Picture Quality There‘s an app for everything!Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 47
  • 48. Improving Picture Quality Mobile photo editing on the go – some of my recommendations (iOS/Android): Snapseed • Snapseed • Camera + • Instagram • Twitter Photo Filters InstagramJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 48
  • 49. Multimedia Experiences Publish multimedia impressions to: • Twitter, Friendfeed (real time posts) • Facebook, Google+ (social networks) • YouTube, Telly/Twitvid (video platforms) • Google+ Hangouts, Ustream (livestreaming) • Twitter, Twitpic (photo platforms) • Instagram, Pinterest (photo communities) • AudioBoo (audio platforms) • Storify (content curation)Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 49
  • 50. Above all: Provide Free Wifi!Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 50
  • 51. Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 51
  • 52. Thank you! Günter Exel www.guenterexel.com, www.TravelLive.cc twitter.com/guenterexel facebook.com/guenterexel twitter.com/twitt_consult gplus.to/guenterexel twitter.com/TravelLiveCC gplus.to/TravelLiveJan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 52
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