Has Cloud delivered its promises to SMBs – when will I have the Cloud of my dreams?

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1&1's Head of PM Cloud, Javier Salcedo, presentation from Cloud Expo Europe 2015. In this presentation he takes a detailed look at the topic of whether Cloud has now delivered all of its promises to SMBs.

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  • 1. Has cloud delivered its promises to SMBs? When will I have the cloud of my dreams? Cloud Expo Europe March 12th, 2015 Javier Salcedo Head of PM Cloud
  • 2. Agenda 3/17/2015 1&1 Internet AG2 Go back 8 years: what were cloud promises? 1 What’s the cloud market offering today? 2 Are we fulfilling cloud promises? A critical review 3 What can I expect in the future? Will I have the cloud of my dreams? 4 20152007 2016+
  • 3. Cloud promised to be the magic recipe for IT departments 3/17/2015 1&1 Internet AG3 Go back 8 years: what were cloud promises?1 Lower TCO Powerful Super easy More reliable Flexibility / pay per use Trusted partnerTransparent / Peace of mind No vendor lock-in
  • 4. 3/17/2015 1&1 Internet AG4 Two main groups of cloud providers Offering description Leading providers Target groups SIMPLE CLOUDS MEGA CLOUDS SMBs, hobbyists developers, small ISvs • Traditional hosters & startups • Entry solutions for simple use cases • Cheap price points (from <=5$) • Limited feature set, limited benefits • Best-effort support is limited to best effort Corporations, bigger VARs/System Integrators, bigger ISVs / developers • Super-powerful • The more features the better • Increasingly complex to learn • Need IT experts, long onboarding • Enterprise support • Higher costs What’s the cloud market offering today?2
  • 5. 3/17/2015 1&1 Internet AG5 A critical review at cloud promises (I) SIMPLE CLOUDS MEGA CLOUDS What’s the cloud market offering today?2 Super easy • Quite easy to use in general (at the price of simplicity) • Huge and complex portfolios • Long learning curve • Lots of choices to be made (VM configurations, pricing models…) • Won’t survive without documentation More reliable • Best-effort reliability (Local storage, no SAN, no automatic failover, limited hardware redundancy) • Reliability (e.g. SAN storage) typically paid extra Lower TCO Powerful • Great price points (5$ or less) • Pay more than I need (bundled VMs) • Hidden TCO (lack of adv. feats.) • Pay more than I need (bundled VMs) • Not as cheap as expected • Basic offerings, “just a server” • Lack of advanced features (Windows OS, server mgmt., shared storage, networking, monitoring, security…) • Very powerful
  • 6. 3/17/2015 1&1 Internet AG6 A critical review at cloud promises (II) SIMPLE CLOUDS MEGA CLOUDS What’s the cloud market offering today?2 Transparent / peace of mind • Pay extra features (e.g. data transfer, loadbalancing, SAN) • Difficult to predict your costs • Pay extra features • Difficult to predict your costs • Real challenge to check your invoice (bundled VM sizes, time commitments/usage…) Flexibility / pay per use • No flexibility to define my server (bundled VMs) • Buy more than I need • No flexibility (bundled VMs) • Buy more than I need • Limitations to change between server bundles (manual, time consuming) • Best price only w/ long term contract No vendor lock-in Trusted partner • Far from promises • Far from promises • Focus on low-cost, limited support • Sometimes no phone support • Trust on small companies/niche players? • Good support • Trusted partners/advisor
  • 7. What can I expect in the future? Will I have the cloud of my dreams? But… I’m a dreamer! 3/17/2015 1&1 Internet AG7 Cloud is undoubtedly bringing an unprecedented business agility and innovation rate at the IT industry. Market is developing much faster than expected from all analysts. Promises are only partially met Will I ever had the cloud of my dreams? It doesn’t seem to be that easy… What can I expect in the future? Will I have the cloud of my dreams?4
  • 8. 1&1, some fresh air in the crowded cloud market 3/17/2015 1&1 Internet AG8 The leading European hosting provider and 2nd hosting company worldwideWho’s 1&1? The cloud of your dreams Goal Create the cloud of your dreams for SMBs, VARs and developers How?  Designed from scratch: no legacy, no ties  6 years of cloud experience  Key design philosophies: easy, customer-designed, powerful, transparent, clean, no tricks, all included  New cloud organizational unit Where are we?  New product January 2015  Great step towards the cloud of your dreams  … still work to do What can I expect in the future? Will I have the cloud of my dreams?4
  • 9. 1&1 cloud – Our steps towards being the cloud of your dreams 3/17/2015 1&1 Internet AG9 Super easy More reliable Lower TCO Powerful Transparent / peace of mind Flexibility / pay per use No vendor lock-in Trusted partner What can I expect in the future? Will I have the cloud of my dreams?4  Low price but fully-featured  Save money by adapting your server to your real needs at any time  SSD with 5 ms latency by default  Advanced features (firewall, backup, loadbalancer, private networks, shared storage, RBAC)  2 million server configurations available in less than 55”  Zero commitments  Best price from day 0, no matter your volume/commitment  True pay per use: change the server size at any moment and pay per minute  Intuitive, modern cloud panel  No help, no learning curve needed  All the complex choices removed  Just experience it  Pay only for what you can control & avoid surprises with extra-charges  All-included pricing  Easy pricing: monthly prices & time usage  Check your invoice in 1 minute  Transparency is a must, just relax  SAN persistent storage by default  Automatic recovery after failure  Leading state-of-the-art technologies (VMWare, SolidFire SSD, etc.)  Embedded monitoring portal  [R] 1&1-pioneering georedundancy  We want fans, not prisoners  [R] Freedom to import/export your VMs  Support team is specialized in servers & cloud  24x7 support  Integrated solutions for everything you need, including domains, DNS, SSL certificates  EU hosting leader [R] = Roadmap
  • 10.  Visit us on stand 054  Product demos available periodically  javier.salcedogadea@1and1.es  Try 1&1 Cloud Server free with just an email: www.1and1.co.uk/cloudexpo Want to learn more?
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