Iran en nygammal marknad. Stora Leverantörsdagen 15 oktober PDF

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Iran en nygammal marknad Stora Leverantörsdagen 15 oktober 2014 Agenda 1. Introduction to SICC 2. Iran as a country and a market 3. The Automotive Industry of Iran 4. Case study Iran Khodro 5. Making business

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Iran en nygammal marknad Stora Leverantörsdagen 15 oktober 2014 Agenda 1. Introduction to SICC 2. Iran as a country and a market 3. The Automotive Industry of Iran 4. Case study Iran Khodro 5. Making business in Iran 6. How we can help you 7. Q+A Scandinavian-Iranian Chamber of Commerce Started 2002 by a set of driven individuals with experience from commercial trading, politics, industry Represented in 5 offices in Iran and 1 in Sweden Our mission is to: Simplify commercial trade on behalf of both trading parties Encourage mutually beneficial trade agreements Create understanding for the Iranian market and culture to support Swedish companies in market entry strategy Services SIC knowledgebase Events, fairs & exhibitions Visits & delegations Distributor/Representative search Establishing of Joint Venture Market Entry Strategy On-demand coaching About us Reza Khelili-Dylami: Ordförande/Grundare SICC f.d. Riksdagsman , entreprenör 20 års erfarenhet av Iran-Sverige affärer Robert Sundqvist: 20 års erfarenhet av internationella affärer Serie entreprenör 7 års erfarenhet av affärer I Iran 5 JV bolag Mikael Norgren: 30 års erfarenhet av flygindustrin VD Windwasp, Windler AT, 4 års erfarenhet av affärer I Iran & Mellan Östern Agenda 1. Introduction to SICC 2. Iran as a country and a market 3. The Automotive Industry of Iran 4. Case study Iran Khodro 5. Making business in Iran 6. How we can help you 7. Q+A Iran Profile Area Oficial Language 1,648,195 sq km Persian Population 80,840,713 (groth rate: 1.24%) Urbanization 69% GDP at PPP - USD 987 billion GDP at PPP Per Capita - USD $12,804 Inflation Rate (2014) 25% Unemployment Rate (2014) 10.5% Export (2012)- USD Import (2012)- USD 65 billion 67 billion Interest Rate (2014) 15% Source: BMI, IMF and FactBook 2012 Iran Demographic Social Age Pyramid 2006 Vs Male Female years 5.7% years 70.9% 0-14 years 23.4% 8 Household Income Distribution In 2008, the average income of the richest 10% (decile 10) was US$23,209. This is not far from reflecting the realities on the ground, as the top 3.8% of households had incomes above US$25,000 in that year. % of households Source: Euromonitor International from national sources Iran Statistics Economic indicators 1 (nominal) Nominal GDP, IRRbn Nominal GDP, US$bn f 2014f 2015f 2,224,093 2,853,863 3,356,447 3,577,398 4,333,088 5,457,413 6,357,712 7,240,658 8,309,296 9,508, Real GDP growth, 6.2% 6.4% 0.6% 4.0% 5.9% 2.0% 0.4% 1.3% 1.7% 2.0% % y-o-y Road infrastructure network GDP per capita, 2 3,429 4,297 4,830 4,896 5,608 6,360 6,445 6,630 6,915 7,232 US$ Total road distance, km 210,000 km (year 2010) Paved roads, % 155,400 km (74.0%) (year 2010) Rail road 2011: 8,200 km End 2012 Plan: +699 km to be added End 2015 Plan: 14,478 km UIO million million Economic Car penetration / per 1000 population / per 1000 population / per 1000 population (67 th in the world rank) Notes: 1 IMF /Estimation start after 2012/. 2 World Bank/BMI calculation /BMI. 3 Statistical Center of Iran 10 Iran Summary World 2 nd largest gas reserve, 4 th oil producer 78 million people domestic market 42% below 25 years, 46% years Very high educational level Strong Industrial ecosystem 30 years of sanctions, intensified last 4 years High inflation (25%), unemployment ( 20%), Critical foreign exchange reserves (25bn$) High level of corruption = low productivity Current Sanction situation Continous increased sanctions 23/ /2012 Oil & Fin system sanctions 14/ Rouhani elected presiden 24/ Rouhani speech UN Gen Ass. 24/ Joint Plan of Action 21/ hours day Sanction relief 21/ Deadline 1 24/ Deadline 2 Agenda 1. Introduction to SICC 2. Iran as a country and a market 3. The Automotive Industry of Iran 4. Case study Iran Khodro 5. Making business in Iran 6. How we can help you 7. Q+A Iran Production Ranking in Global Automotive Industry USA (1) Japan (2) Germany (3) China (4) France (5) South Korea (6) Spain (7) Canada (8) UK (9) Brazil (10) Mexico (11) Italy (12) Russia (13) India (14) Belgium (15) Iran (16) Thailand (17) Turkey (18) Czech Rep. (19) South Africa (20) Australia (21) Taiwan (22) Malaysia (23) Sweden (24) Poland (25) Source: OICA (2003 & 2012) Volume in 000,000 Iran 1.65 M. Unit (13) China (1) USA (2) Japan (3) Germany (4) South Korea (5) India (6) Brazil (7) Mexico (8) Thailand (9) Canada (10) Russia (11) Spain (12) France (13) UK (14) Czech Rep.(15) Turkey (16) Indonesia (17) Iran (18) Slovakia (19) Argentina (20) Italy (21) Poland (22) Malaysia (23) Belgium (24) South Africa (25) Notice: Iran Automotive Production Trend up to 2008 is Based on Iranian Calendar but 2009 up to 2012 is based on International Calendar -10% -5% 0% 5% 10 % 15 % 20 % Vehicle Production Average Growth in Different Countries ( ) -6,6% -7,2% -5,6% -4,6% -1,7% -1,8% -0,4% -0,4% 0,3% Source: OICA ( ) 4,1% 3,7% 2,9% 7,4% 6,9% 6,4% 6,1% 5,8% 8,1% 8,1% 11,5% 14,4% 14,2% 13,8% 15,2% 18,2% Argentina (1) 17,7% China (2) India (3) Thailand (4) Iran 15.5% (4) Indonesia (5) Slovakia (6) Czech Rep. (7) Turkey (8) Poland (9) Mexico (10) Brazil (11) Russia (12) Iran (13) Malaysia (14) South Korea (15) Total South Africa (16) Germany (17) Japan (18) Canada (19) UK (20) USA (21) Spain (22) Belgium (23) France (24) Italy (25) Iran Automotive Production Trend 17 Main cooperations car makers Iran Passenger Car Import Trend Volume in 000 Brand Share (2012( Source: Iran Custom & Ministry of Industries & Mines ( ) Top 10 Sedan Models (Import Cars) Hyundai Sonata (1) Hyundai Sonata (1) Kia Cerato (2) Hyundai Azera (2) Hyundai Genesis (3) Kia Optima (3) Hyundai Azera (4) Kia Cerato (4) Toyota Aurion (5) 813 Geely Emgrand7 (5) Benz C Class (6) 801 Benz C Class (6) MG6 (7) 610 Hyundai Genesis (7) 687 Kia Cadenza (8) 561 Kia Cadenza (8) 677 MG 550 (9) 543 Toyota Camry (9) 630 Toyota Corolla (10) 515 Toyota Aurion (10) 628 Source: Iran Custom & Ministry of Industries & Mines ( ) Import Tariff & VAT % Localization 2000 cc 2013 (Import Tariff) 2000~2500 cc 2500 cc CBU 40% 55% 75% Less than 14% (SKD) 40% 55% 75% VAT: 8% 14%-25% 26% 32% 40% 26%-35% 22% 22% 32% 36%-45% 18% 18% 26% 46%-55% 15% 15% 18% 56%-65% 12% 12% 15% = 66% 12% 12% 12% Foreign Brands in Iran Passenger Car Market Foreign Brands in Iran Commercial Vehicle Market Agenda 1. Introduction to SICC 2. Iran as a country and a market 3. The Automotive Industry of Iran 4. Case study Iran Khodro 5. Making business in Iran 6. How we can help you 7. Q+A IKCO Industrial Group Profile IKCO. Industrial Group Profile Established: Brands of IKCO. Industrial Group Products: Assets: (2012) Employee: (2012) Sales: (2012) Sales Revenue ($): (2012) Official Web Site Persian: Official Web Site English: 1962 IKCO., Peugeot, Mercedes Benz, Renault, Suzuki, Hyundai, CNHTC $12,494 million 52, ,000 Units $10,334 million IKCO Value Chain Industrialization Supply Chain Design & Development Production Sales & After-sale Engineering Services Supply Chain Services Design Innovations Manufacture/Production After-sales Services Financial Services SICO: Samand Investment Company IKCO Product History- Passenger Car & Pick-up IKCO Founded Peugeot Pars Paykan Peugeot Paykan Vanet Peugeot RD IKCO Product History- Passenger Car & Pick-up IKCO Samand IKCO Soren IKCO Dena IKCO Sarir Benz E Class IKCO Runna Peugeot 206 SD Renault Tondar90 Peugeot 207i Peugeot 206 Renault U90 Suzuki Grand Vitara IKCO Passenger Car Portfolio Based on Brand IKCO Commercial Vehicles Portfolio Based on Brand IKCO PCs & CVs Production Trends Volume in Segment Share (2012( Source: Ministry of Industry, Mine & Trade ( ) IKCO Production Based on Models ( ) IKCO Country-Wide Production Plants Plant Name Capacity Tehran Khorasan Tabriz Mazandaran Fars Kermanshah Semnan 750, , ,000 30,000 30,000 30, ,000 Azarbaijan P 206 Under Construction Kermanshah Tabriz Bardo Samand Under Construction Mazandaran Pars Sarir Tehran ROA P 405 P PARS P 206 Samand Tondar 90 Runna R U90 Benz E Class Semnan Dena Under Construction Khorasan P 405 P Pars Suzuki Azarbaijan 150,000 Fars Total 1,340,000 Pars IKCO Passenger Car & Pickup Network IKCO Automotive Development Phases Platform Design Power-Train development Body & Trim Design Localization Assembly IKCO Industrial Co-operation Cooperator Fields of Cooperation Product Design Prototyping Vehicle Development Chain Design, Development and CAE Integration Validation Car Modules Vehicle Control s Test & Measurement Destructive testing Agenda 1. Introduction to SICC 2. Iran as a country and a market 3. The Automotive Industry of Iran 4. Case study Iran Khodro 5. Making business in Iran 6. How we can help you 7. Q+A Making business in Iran 1. Large Governmental sector semi privatization 2. Completely contact driven business 3. Iranian type of corruption 4. No normal payment methods 5. Different business culture and behavior 6. Concept of time 7. Concept of trust and truth 8. Difficult to find reliable partners and channels Agenda 1. Introduction to SICC 2. Iran as a country and a market 3. The Automotive Industry of Iran 4. Case study Iran Khodro 5. Making business in Iran 6. How we can help you 7. Q+A How we can help you 1. FKG delegation to Iran 16-21/ Market Entry Strategy 3. Partner/Distributor Search 4. Set up for Joint Venture 5. Market Study Agenda 1. Introduction to SICC 2. Iran as a country and a market 3. The Automotive Industry of Iran 4. Case study Iran Khodro 5. Making business in Iran 6. How we can help you 7. Q+A Thank you for your time Scandinavian Iranian Chamber of Commerce Mobile: Tele: Fax: Head office in Iran Bandar Anzali International Complex (free zoon). Tel: Fax: Iran: Tabriz Gorghan-Tehran-Isfahan
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