Bunătăți de la Bunica

Orkla Foods Romania decided to extend the well-known brand “Bunatati de la Bunica” also on the segment of comfitures. BrandTailors created a package design system for three jam offerings, design that was later on addapted for the range of pasta ready-made sauces.

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  www.brandtailors.com1/ 2 Case Study Bunătăți de la Bunica /Homemade goodies Package designBrand imagery Creating a brand extension into comfiture market Orkla Foods Romania, one of BrandTailors largest clients, decided to extend Bunătăți de la Bunica umbrellabrand on the comfiture market.Having a long history with Bunătăți de la Bunica BrandTailors was commissioned to develop the package designfor three SKUs.The design execution had to preserve all brand values while enlarging the visual territory. BrandTailorssucceeded in delivering a visually strong design, ensuring a high shelf impact level. Creating a brand extension into the pasta sauce market Orkla Foods Romania – a long standing BrandTailors client – saw the opportunity of extending Bunătăți de laBunica umbrella brand also on the pasta sauce market since retail audit data proved an incredible volumegrowth of this category.Due to the important experience that BrandTailors had with this brand, we were asked to develop the packagedesign solution for four SKUs.The design execution was meant to represent in a unique way the fourth SKUs in order to differentiatethemselves from the important competitors, whilst also maintaining the brand values. See more photos on Flickr  www.brandtailors.com2/ 215 Henri Coanda St, 1st Floor010667, Bucharest–1Phone: (+4)-031-620-84-84Fax: (+4)-031-620-84-87 Project implementation started in March 2007.Follow us on LinkedInDownload our credentials Contribution Brand audit and brand strategy -Beatrice DanişProject management -Roxana IancuGraphic concept and development -Raluca BeldimanPrinting pre-production -Mircea Brătianu
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