Ayşegül Toker. Curriculum Vitae. Dean Faculty of Economics and Administrative Sciences. Professor Department of Management - PDF

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Ayşegül Toker Curriculum Vitae Dean Professor Bebek, İstanbul Tel: +90 (212) Fax: +90 (212) Education Ph.D. Department of Industrial Engineering,

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Ayşegül Toker Curriculum Vitae Dean Professor Bebek, İstanbul Tel: +90 (212) Fax: +90 (212) Education Ph.D. Department of Industrial Engineering, M.E.T.U., Ankara, Turkey Thesis: Common Cycle Multi-Stage Economic Lot Scheduling Problem M.S. Department of Industrial Engineering, M.E.T.U., Ankara, Turkey Thesis: Jobshop Scheduling Under Nonrenewable Resource Constraint B.S. Department of Industrial Engineering, M.E.T.U., Ankara, Turkey Research Interests Digitization Strategies Social Networks and Media Location-based Marketing Mobile Marketing Technology Adoption E-commerce and E-business Customer Relationship Management Data-mining Applications Customer Knowledge Management and Customer-focused Strategies TQM and Business Excellence Teaching Areas Digital Marketing Social Media Marketing E-Commerce Management Information Systems Customer Relationship Management Database Marketing and Data-Mining Applications Professional Experience Professor August, , İstanbul, Turkey Visiting Professor September, June, 2002 Department of Industrial Engineering Georgia Institute of Technology, Atlanta, USA. Associate Professor November, July, 2007, İstanbul, Turkey Assistant Professor January, October, 2000, İstanbul, Turkey Research Fellow February, July, 1996 The Hong Kong Polytechnic University, Hong Kong. Research and Teaching Assistant October, January, 1995 Department of Industrial Engineering Middle East Technical University, Ankara, Turkey Research Assistant October, September, 1986 System Sciences Research Center Middle East Technical University, Ankara, Turkey Publications Books Varnali, K., Toker, A. and Yilmaz, C. (2010). Mobile Marketing: Fundamentals and Strategy. New York: McGraw-Hill. Journal Articles Varnali, K. and Toker, A. (2015). Self-Disclosure on Social Networking Sites. Social Behavior and Personality (SSCI), 43, 1, Yavuz, R. and Toker, A. (2014). Location Sharing on Social Networks: Implications for Marketing. Marketing Intelligence and Planning, 32, 5, Varnali, K., Yilmaz, C. and Toker, A. (2012). Predictors of Attitudinal and Behavioral Outcomes in Mobile Advertising: A Field Experiment. Electronic Commerce Research and Applications (SSCI), 11, 6, Ata, Z. and Toker, A. (2012). The Effect of Customer Relationship Management Adoption in Business-to-Business Markets. Journal of Business and Industrial Marketing (SSCI), 27, 6, Koch, S., Toker, A. and Brulez, P. (2011). Extending the Technology Acceptance Model with Perceived Community Characteristics. Information Research (SSCI), 16, 2 paper 478. [Available at 2 Toker, A., Varnali, K. and Yilmaz, C. (2011). Mobile Marketing at Turkcell: Turkey s Leading Mobile Operator. Emerald Emerging Markets Case Studies, 1, 1, 1-9. Varnali, K. and Toker, A. (2010). Mobile Marketing Research: The-state-of-the-art. International Journal of Information Management (SSCI), 30, 2, Toker, A. and Varnalı K. (2009). A Framework for E-potential Assessment in Online Markets. Journal of Internet Business, 6, İşeri-Say, A., Toker, A. and Kantur, D. (2008). Do Popular Management Techniques Improve Performance? Evidence from Large Businesses in Turkey. Journal of Management Development, 27, 7, Öz, Ö. and Toker, A. (2008). Crafting Strategy in Not-For-Profit Organizations: The Experience of an Alumni Organisation, BÜMED. International Journal of Nonprofit and Voluntary Sector Marketing, 13, Aleskerov, F., İşeri-Say, A., Toker, A., Akın, L. and Altay, G. (2005). A Cluster Based Decision Support System for Estimating Earthquake Damage and Casualties. Disasters (SSCI), 29, 3, Meek G.E., Özgür, C., Toker, A. and Teong, L.K. (2003). Awareness and Usage of Quality Tools/Concepts in Emerging Economies: Malaysia and Turkey. Boğaziçi Journal, 17, 2, Özgür, C., Meek, G.E. and Toker, A. (2002). The Impact of ISO certification on the Levels of Awareness and Usage of Quality Tools and Concepts: A survey in Turkish Manufacturing Companies. Quality Management Journal, 9, 2, Cheng, T.C.E., Lin, B.M.T. and Toker, A. (2000). Makespan Minimization in the Two-Machine Flowshop Batch Scheduling Problem. Naval Research Logistics (SCI), 47, Toker, A., Kondakci, S and Erkip, N. (1994). Jobshop Scheduling Under a Nonrenewable Resource Constraint. Journal of Operational Research Society (SSCI), 45, 8, Toker, A., Kondakci, S and Erkip, N. (1991). Scheduling Under Nonrenewable Resource Constraint. Journal of Operational Research Society (SSCI), 42, 9, Book Chapters Seraj, M. and Toker, A. (2012). Social Network Citizenship in M.M. Cruz-Cunha, G.D. Putnik, N. Lopes, P. Gonçalves and E. Miranda (Eds.), Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions. IGI Global. Toker, A., İşeri-Say, A. and Çolak-Erol, N. (2007). Cember.net in J.A. Medina- Garrido, S. Martinez-Fierro, and J. Ruiz-Navarro (Eds.), Cases on Information Technology Entrepreneurship. IGI Publishing, Hershey, Proceedings Seraj, M., Kozinets, R.V., and Toker, A. (2015). Sharing Turns to Scaring: Explaining Apple Versus Android Brand Community Conflict. ACR Conference, Special Session: Sharing on Social Media, New Orleans, LA. Toker, A., Ozer, A. ve Ayral, E. (2015). Türkiye de Stratejik Yetenek Yönetiminin Başlıca Esasları. 23. Ulusal Yönetim ve Organizasyon Kongresi, Muğla, pp Toker, A., Seraj, M., Kuscu, A., Yavuz, R., Koch, S., and Bisson, C. (2015). Social Media Maturity and Social Media Usage Intention. Emerging Markets 2015 Conference, Dubai, UAE. Seraj, M. and Toker, A. (2013). Social Media Marketing Trends in Turkey: A Profile Analysis of Turkish Corporations. 35 th Marketing Science Conference, Istanbul, Turkey. Yavuz, R. and Toker, A. (2012). Public Displays of Location. Marcon nd International Marketing Conference, Calcutta, India. Toker, A. and Seraj, M. (2012). Social Media Adoption in Turkey: The Changing Role of Consumers, ISMD 12th Biennal Conference, Casablanca, Morocco. Ata, Z. and Toker, A. (2009). The Effect of Customer Relationship Management Adoption on Organizational Performance in Business-to-Business Markets. Proceedings of 9 th International Conference of Relationship Marketing, (CD-ROM), Berlin, Germany. Varnali, K., Toker, A. and Yılmaz, C. (2009). A Conceptual Model for Successful Mobile Marketing. Proceedings of 12 th International Conference of ASBSS, , London, UK. Ata, Z. and Toker, A. (2008). A Framework to Assess the Impact of CRM on Organizational Performance in a Business-to-Business Setting. Proceedings of the 3 rd International Conference on Business Market Management, St. Gallen, Switzerland. Toker, A. and Kankotan, E.İ. (2008). Membership Relationship Management in Nonprofit Organizations: The Case of an Alumni Organization. Proceedings of the 7 th International Marketing Trends Congress, (CD-ROM), Venice, Italy. Öz, Ö. and Toker, A. (2007). Linking Quality and Strategy in Not-For-Profit Organizations: The Case of BÜMED. Proceedings of 2007 Oxford Business and Economics Conference (OBEC), (CD-ROM), Oxford, England. Kantur, D., Toker, A. and İşeri-Say, A. (2006). Management Techniques Adoption and Its Effects on Organizational Performance, Proceedings of XIV. National Management and Organization Conference, pp , Erzurum Özgür, C., Meek, G.E. and Toker, A. (2002). A Comparison of Levels of Awareness and Usage of Quality Tools and Concepts in Developing Nations: Malaysia and Turkey, Proceedings of the 2002 Annual Meeting of Asia-Pacific Decision Sciences Institute 2002 Conference (CD-ROM). Özgür, C., Meek, G.E. and Toker, A. (1999). A Survey of the Level of Awareness and Usage of TQM Tools in Turkish Manufacturing Companies, Proceedings of the 30 th Annual National Meeting of Decision Sciences Institute, Volume 3, p Cheng, T.C.E., Toker, A. and Lin, B.M.T. (1996). Two-Machine Flowshop Batch Scheduling Problem of Makespan Minimization, Proceedings of the Chinese Institute of Industrial Engineers National Conference, Toker, A. and Erkip, N. (1993). Multi Stage Economic Lot Scheduling Problem: Analysis of Simple Cases, Proceedings of Second International Conference on Computer Integrated Manufacturing, ICCIM'93, Supplement 33-38, Singapore. Toker, A. and Süral, H. (1991). A Design Proposal for Waste Management System, Proceedings of the Seventh International Conference on Solid Waste Management and Secondary Materials, 2B, Philadelphia. Denizel, M., Karabakal, N., Saatçioglu, Ö. and Toker, A. (1987). Conceptual Design of Solid Waste Management Information System and Organizational Structure, Proceedings of XI. National Operations Research Conference, pp , Istanbul Erke, Y., Erkip, N., Karabakal, N., Kirca, N., Saatçioglu, Ö., Süral, H. and Toker, A. (1987). Waste Collection Vehicle Scheduling System Design and an Application, Proceedings of XI. National Operations Research Conference, pp , İstanbul Erkip, N., Süral, H. and Toker, A. (1987). An Approach to Estimate Waste Generation and Application for İstanbul, Proceedings of XI. National Operations Research Conference, pp , İstanbul Süral H., Toker, A. and Saatçioglu, Ö. (1987). An Approach to the Design of Storage Subsystem of Solid Waste Management System and Its Application, Proceedings of XI. National Operations Research Conference, pp , İstanbul Research Reports Accenture Digitization Index: Turkey Results (2015). Research team: Köksalan, M. and Toker, A. Business Excellence and Competitive Strategies in White Goods Suppliers Sector (1999). TÜSİAD Competitive Strategies Series-5, No: TÜSİAD-T/ Research team: Ulusoy, G., Toker, A., Karabatı, S., Barbarosoğlu, G. and İkiz, İ. Applied Research Projects Accenture Digitization Index (2015) Institution: Accenture Turkey, Vodafone Turkey and Türk Bilişim Vakfı Project Coordinator: Tolga Ulutaş (Accenture Turkey) Digital Marketing- Turkey Project (2011) Institution: & Egon Zehnder International Project Coordinator: Prof. Dr. Ayşegül Toker and Burcu Bıçakçı (Egon Zehnder International) Alumni Assoc. Data Analysis and Datamining Project (2004) Institution: BUMED- Project Coordinator: Assoc. Prof. Dr. Ayşegül Toker A Market Research Study for the Turkish Prestige Perfume Market (2001) Institution: L oreal Cosmetics Inc.-Turkey Project Coordinator: Assoc. Prof. Dr. Ayşegül Toker 5 Business Excellence and Electronic Commerce Strategies in Machine Manufacturers Sector (2000) Institution: Association of Turkish Businessmen and Industrialists (TUSIAD) and Association of Machine Manufacturers (MİB) Project Coordinator: Prof. Dr. Gündüz ULUSOY (Sabancı University) Development of a Decision Support System for Disaster Management (2000) Institution: Project Coordinator: Prof. Dr. Fuad ALESKEROV () Benchmarking Competitive Strategies and Best Manufacturing Practices: A Study of White Goods Suppliers Sector (1999) Institution: Association of Turkish Businessmen and Industrialists (TUSIAD) and Association of White Goods Suppliers (BEYSAD) Project Coordinator: Prof. Dr. Gündüz ULUSOY () Construction of the Ministry of Public Works and Settlement (1994) Institution: Republic of Turkey, Prime Ministry Housing Development Administration Project Coordination Unit Project Coordinator: Prof. Dr. Ömer SAATÇİOĞLU (METU) Solid Waste Management System for Ankara Metropolitan Municipality (1990) Institution: Ankara Metropolitan Municipality Project Coordinator: Prof. Dr. Ömer KIRCA (METU) Prefabricated Building Element Factories System Analysis Project (1989) Institution: General Directorate of Disaster Affairs of the Ministry of Public Works and Settlement Project Coordinator: Prof. Dr. Nesim ERKİP (METU) İstanbul Metropolitan Municipality Solid Waste Management System and Consultancy for Implementation Project (1987) Institution: İstanbul Metropolitan Municipality Project Coordinator: Prof. Dr. Ömer SAATÇİOĞLU (METU) İstanbul Metropolitan Municipality Solid Waste Management System Design Project (1986) Institution: İstanbul Metropolitan Municipality Project Coordinator: Prof. Dr. Ömer SAATÇİOĞLU (METU) Funded Projects Benchmarking Competitive Strategies and Best Manufacturing Practices: A Study of White Goods Suppliers Sector, Final Report, May Construction of the Ministry of Public Works and Settlement, Bidding Documents, July Construction of the Ministry of Public Works and Settlement, Development Control Plan, April Construction of the Ministry of Public Works and Settlement, Appraisal Report, March Design of a Solid Waste Management System for Ankara Metropolitan Municipality, Final Report, November Republic of Turkey, Ministry of Public Works and Settlement, General Directorate of Disaster Affairs, Prefabricated Building Element Factories System Analysis Project, Final Report, May İstanbul Metropolitan Municipality Solid Waste Management System and Consultancy for Implementation Project, Final Report, February İstanbul Metropolitan Municipality Solid Waste Management System Design Project, Final Report, October Academic Services Dean March Board Member March Revolving Funds Executive Board Deputy Dean January 2012 March 2012 Independent Board Member March 2010 March 2012 Executive Board Consultant to the Rector August 2008 August 2012 Consultant (Strategy, Budgeting, and Control) Department Chair March 2008 March 2012 Department Vice Chair January 2004 March 2008 Other Services Member of Foundation Board of Trustees ( ) Member of Foundation Executive Board ( ) Social Media Coordinator ( ) National Productivity Center, TURKEY- Board Member ( ) Awards Outstanding Young Researcher Award in
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